Do NOT use a dryer or heat after application.
The product can be kept on hair for a minimum of 30 mins and a maximum of 45 mins, depending on whether you want a subtle result or vibrant result. However, in any case, do not leave the product on your hair for more than 45 mins.
You should use a mild shampoo only to wash your hair. You should ensure regular usage of a conditioner so that you maintain the regular texture of your hair. Using a conditioner will also help to maintain the shine and softness of hair. We recommend using the specially formulated Renew revitalizing after-colour conditioner.
Renew is a permanent colour, which means that it will last till your hair grows out. However, hair colors will fade slightly over time, which means that it will start appearing different over a period of time and you will need to retouch in 3-4 months. This will also depend on how well you take care of your hair. Going out in the sun without a cap / scarf, swimming etc will make the colour fade faster.
No, you can continue using your regular shampoo. It is advisable to use a mild shampoo, any medicated or anti-dandruff shampoos should be avoided as they may cause the colour to fade faster.
A conditioner will help to maintain the shine and texture of your hair. Also it helps the colour to be maintained for a longer time.